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Sony.com Shopping Research

Sony was moving their .com store to a new e-commerce platform and wanted to make sure to not carry over any usability issues from the current site to the new one.

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My Role

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Sr. User Experience Analyst

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What I Did

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  • Coordinate and facilitate moderated and moderated user research session to validate design direction and iterations. ​

  • Build new recruiting channels with a focus on working with local universities and starting student focus groups. 

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Challenge​

 

  1. To understand what was or wasn't working with the current site to help provide feedback on the new design direction being implemented.

  2. Little to no use of the onsite research lab.

  3. Weak recruiting channels.

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Tools Used

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  • Usabilla

  • Ethnio

  • GoToMeeting

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Findings & Results 
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