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Sony.com Shopping Research

Project

Sony was moving their .com store to a new e-commerce platform and wanted to make sure to not carry over any usability issues from the current site to the new one.

Challenge

To understand what was or wasn't working with the current site to help provide feedback on the new design direction being implemented.

What I Did

Coordinate and facilitate moderated and moderated user research session to validate the design direction. 

Tools Used

  • Usabilla

  • Ethnio

  • GoToMeeting

Research Findings Report
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